If you are a business, brand, or consultant, you need to have an online presence. It doesn’t matter if your work is “brick and mortar” or not, there is simply no reason not to have a website. I can’t tell you how many times I have gone to Google to search for a restaurant, service, or other type of business to find more information only to come up with a big nada. My first thought at...

As I look through the various Twitter profiles I see online, I’ve noticed that many of them use the title of “Social Media Expert,” “Social Media Maven,” or “Social Media Consultant.” Now what seems odd to me, is that most of the people using that title don’t seem to reflect their expertise in their Twitter feed. So my question is, how do you define a social media...

If we are going to get into the social media and social networking ballgame, then we need to arm you with the necessary tools. In my opinion, you won’t be able to survive if you don’t use these tools to some extent. However, if you learn to use these tools well then you will have a chance to multiply your presence online while increasing profits at the same time. A Blog – You might already...

The hard part for many businesses is trying to figure out how they can connect with consumers where they play. If you really want to have effective marketing practices, you need to reach the consumer on their level. Since many of the savvy consumers, the ones with the big pocketbooks, are hanging out in different areas than traditional marketing can reach, it becomes essential to study where they play and then...