If you are working to make yourself known within your niche via social networking and social media, then I’m curious if you left out the most important part of the equation. Sure, your long term goal is more sales, but in the short term you need to make sure that people know you. Unfortunately, many people think that an avatar on social media profiles is enough. One of the most important things you can...

The Declining Sales Force I have several family members that are salesmen for a variety of products. None of them are really all that interesting, but that’s beside the point for now. When I talk with them, they all mention how badly their income has been hurt by the state of the current economy and how employees are not only lowering salaries, but commissions as well. As someone who sells products, I...