I’m a social media consultant, and I really love what I do. However, one of the things that makes my job difficult is having clients that don’t understand how to use social media or see it is a small process to manage…just so they say they did. I’m not expecting CEO’s and brand managers to completely understand social media, because hell…that’s my job. But, I would like...

As some of you might know, I’m currently going through a product launch, and as it’s my 3rd or 4th, I’ve started to pick up some of the tricks that are useful in creating buzz and hype before a launch. Of course, there are the important things, like making sure the product is good and you have a lot of affiliates ready to help you, but there’s much more to it than that. And now, thanks...

Last week, we talked a bit about building email funnel, which is an important way to manage leads and convert them into buyers. However, that’s just a small piece of the social media marketing funnel. Today, I want to share a video with you that discusses the bigger picture…as in the social media funnel. This funnel should be the the #1 driver of any social media campaign, and if you don’t...

In the past, we’ve talked about the importance of collecting customer and prospect emails in order to implement an email marketing campaign, but we really didn’t get into the tricks of the trade. The truth is, regardless of whether or not you are collecting email addresses, if you aren’t segmenting and setting up funnels, then you are setting your business up for failure. Why? Well, let’s...

Free Social Media Content One of the best ways to introduce social media content to your blog readers is to use expert interviews. By interviewing experts, you can introduce, debate, and expound upon topics that are central to your business. They are also a great way to introduce and build hype for new products and services. Although text is great, there are some people that prefer multimedia content to text...

Twitter used to be a wonderful place, where you could live without fences and leave your door unlocked when you left home. Unfortunately though, just like everywhere else on the internet, the spammers, phishers, and hackers have found a way to ruin the fun for those of us that once enjoyed these benefits. Now, should you forget to follow security protocols on Twitter, especially if you are just getting started,...