There are over 350 million people on Facebook, spending 55 minutes per day, and becoming fans of at least 2 pages per month. Every day, thousands of new businesses are realizing that Facebook holds the key to an audience they’ve never been able to reach before. With Facebook advertising, you can spot target by almost any demographic known to man. And unlike regular Facebook profiles, you Fan Pages give...

As some of you might know, I’m currently going through a product launch, and as it’s my 3rd or 4th, I’ve started to pick up some of the tricks that are useful in creating buzz and hype before a launch. Of course, there are the important things, like making sure the product is good and you have a lot of affiliates ready to help you, but there’s much more to it than that. And now, thanks...

Last week, we talked a bit about building email funnel, which is an important way to manage leads and convert them into buyers. However, that’s just a small piece of the social media marketing funnel. Today, I want to share a video with you that discusses the bigger picture…as in the social media funnel. This funnel should be the the #1 driver of any social media campaign, and if you don’t...

As a blogger and Twitter fanatic, I love the fact that I can sign up with IZEA and get paid to Tweet relevant and useful ads to my followers. However, as much as I like making a few extra dollars, getting paid to Tweet is nothing compared to paying others to do so for me. I’m talking about paying for ads from famous bloggers and other influential Twitter users, which is something that no one talks about,...

I like to feature people that do it right, and today I’m happy to bring you a cool story that combines social media understanding with helping those that are less fortunate. The really neat thing about this story is that I heard about it via one of my social bookmarking networks, which I’ve written about in the past. In this case, it was StumbleUpon. I’ve been building a network there for a...

With the success of the Tweetmeme plugin for WordPress, it’s hard to believe that they waited this long to create their own version, but Facebook finally got around to creating their own Facebook share plugin. This one is pretty handy because like Tweetmeme, it also has a counter, and it makes it extremely easy for people to share your content on Facebook, which currently dominates the social media scene. This...

We entrepreneurs don’t have a lot of time. Often, we’re a business of one, and we wear a lot of different hats. The last thing we need is another skill to learn, especially one that provides dubious results, at best. In the case of social media, many entrepreneurs understand the need, but not the value. You’ve been beaten over the head with the idea that you need a blog and a Twitter account,...

Facebook is definitely one of those “must use” social tools, but there’s a lot of controversy about whether having a Facebook fan page makes you arrogant or whether it shows you are business savvy. At first, I was in the camp that thought having one made you look like a jerk. After all, who am I to ask people to be my fan? And that’s where I think Facebook made a mistake, not by creating...

The Most Popular Puzzle A lot of people ask me about Facebook…they ask about groups, fan pages, and profiles. The funny thing is that although Facebook is the most popular social network on the Internet, most of the people that use it don’t understand how. As a business, it can become especially frustrating because Facebook doesn’t seem to cater to business brands. Yeah, profiles are cool for...