Many people mistakenly assume that social media is just about driving traffic and creating buzz for a product or campaign. Sure, those are great goals to have, and they are possible to achieve with a solid social media plan, but that’s not the only benefit. What social media does really well, and why I think it is essential for businesses, is build relationships with clients and build brand loyalty. Traffic...

How to set up a Twitter account, become an active part of your community, and get more Twitter followers. Watch the video to learn more: Click here to learn about Twitter Rockstar Click here for the advanced guide – Twitter for Game Changers ShareSHARETHIS.addEntry({ title: "The 5 Tenets of Tweeting", url: "http://makingitsocial.com/the-5-tenets-of-tweeting/" }); Ping This Post Stumble This Post

For my inaugural post to Making it Social, I wanted to talk about something that drives most of you crazy. You bust your ass trying to write good content and meet your scheduling deadlines, you comment in other blogs, and you spread your links via social media and social networking platforms. However, at the end of the day you can’t get more than 10 people to your site, let alone get them to comment....