In this video, I’ve featured a Houston based coffee shop that used social media, particularly Twitter, to their business to the next level. Although I often harp on many companies for not getting it, I think it’s also important to highlight those that do. Coffee Groundz is one that gets it right. They use Twitter, Facebook, YouTube, and Flickr in a way that works for what they’re trying to...

Alright, so you’ve been beaten over the head by people telling you that your company needs a blog (us included), and you know you need to make it happen. The problem is that you aren’t sure exactly how to pull it off without forcing it or coming off as an amateur. Maybe your niche doesn’t cater well to a blog, or at least you think it doesn’t. Maybe you just don’t know what topics...

We’re in to the thick of things now and we’ve already discussed where to get started on Facebook, why you need a blog, and how to get started on Twitter. Before I take you further down the social media rabbit hole, I’d like to take a few steps back and talk about why you should get in to new media in the first place. Many people hear about Twitter, Facebook, and LinkedIn but they don’t...

The Most Popular Puzzle A lot of people ask me about Facebook…they ask about groups, fan pages, and profiles. The funny thing is that although Facebook is the most popular social network on the Internet, most of the people that use it don’t understand how. As a business, it can become especially frustrating because Facebook doesn’t seem to cater to business brands. Yeah, profiles are cool...

The Declining Sales Force I have several family members that are salesmen for a variety of products. None of them are really all that interesting, but that’s beside the point for now. When I talk with them, they all mention how badly their income has been hurt by the state of the current economy and how employees are not only lowering salaries, but commissions as well. As someone who sells products, I...

The hard part for many businesses is trying to figure out how they can connect with consumers where they play. If you really want to have effective marketing practices, you need to reach the consumer on their level. Since many of the savvy consumers, the ones with the big pocketbooks, are hanging out in different areas than traditional marketing can reach, it becomes essential to study where they play and then...