As some of you might know, I’m currently going through a product launch, and as it’s my 3rd or 4th, I’ve started to pick up some of the tricks that are useful in creating buzz and hype before a launch. Of course, there are the important things, like making sure the product is good and you have a lot of affiliates ready to help you, but there’s much more to it than that. And now, thanks...

In the past, we’ve talked about the importance of collecting customer and prospect emails in order to implement an email marketing campaign, but we really didn’t get into the tricks of the trade. The truth is, regardless of whether or not you are collecting email addresses, if you aren’t segmenting and setting up funnels, then you are setting your business up for failure. Why? Well, let’s...

In case you missed it, yesterday I spent some time talking about why you need to have an email form on your website. If you didn’t read it, go check it out and then come back to this video. Once you’re done, make sure that you are signed up for AWeber, watch this video, and then get to work. SHARETHIS.addEntry({ title: "How to Add an Email Form in Wordpress", url: "http://makingitsocial.com/how-to-add-an-email-form-in-wordpress/"...

Having a great blog or website is good progress, but if you really want to rule your own digital realm then you’ll need more than just a platform. You need a way to capture the names of visitors that stop by your website or place of business so that you can stay in touch with them once they go home. People have short attention spans, and if they aren’t in your store or on your website, then they...