There are over 350 million people on Facebook, spending 55 minutes per day, and becoming fans of at least 2 pages per month. Every day, thousands of new businesses are realizing that Facebook holds the key to an audience they’ve never been able to reach before. With Facebook advertising, you can spot target by almost any demographic known to man. And unlike regular Facebook profiles, you Fan Pages give...

As some of you might know, I’m currently going through a product launch, and as it’s my 3rd or 4th, I’ve started to pick up some of the tricks that are useful in creating buzz and hype before a launch. Of course, there are the important things, like making sure the product is good and you have a lot of affiliates ready to help you, but there’s much more to it than that. And now, thanks...

With the success of the Tweetmeme plugin for WordPress, it’s hard to believe that they waited this long to create their own version, but Facebook finally got around to creating their own Facebook share plugin. This one is pretty handy because like Tweetmeme, it also has a counter, and it makes it extremely easy for people to share your content on Facebook, which currently dominates the social media scene. This...

We entrepreneurs don’t have a lot of time. Often, we’re a business of one, and we wear a lot of different hats. The last thing we need is another skill to learn, especially one that provides dubious results, at best. In the case of social media, many entrepreneurs understand the need, but not the value. You’ve been beaten over the head with the idea that you need a blog and a Twitter account,...

Facebook is definitely one of those “must use” social tools, but there’s a lot of controversy about whether having a Facebook fan page makes you arrogant or whether it shows you are business savvy. At first, I was in the camp that thought having one made you look like a jerk. After all, who am I to ask people to be my fan? And that’s where I think Facebook made a mistake, not by creating...

We’re in to the thick of things now and we’ve already discussed where to get started on Facebook, why you need a blog, and how to get started on Twitter. Before I take you further down the social media rabbit hole, I’d like to take a few steps back and talk about why you should get in to new media in the first place. Many people hear about Twitter, Facebook, and LinkedIn but they don’t...

The Most Popular Puzzle A lot of people ask me about Facebook…they ask about groups, fan pages, and profiles. The funny thing is that although Facebook is the most popular social network on the Internet, most of the people that use it don’t understand how. As a business, it can become especially frustrating because Facebook doesn’t seem to cater to business brands. Yeah, profiles are cool for...

The Declining Sales Force I have several family members that are salesmen for a variety of products. None of them are really all that interesting, but that’s beside the point for now. When I talk with them, they all mention how badly their income has been hurt by the state of the current economy and how employees are not only lowering salaries, but commissions as well. As someone who sells products, I...

If we are going to get into the social media and social networking ballgame, then we need to arm you with the necessary tools. In my opinion, you won’t be able to survive if you don’t use these tools to some extent. However, if you learn to use these tools well then you will have a chance to multiply your presence online while increasing profits at the same time. A Blog – You might already...