I’ve talked before about how you can use social media platforms, like Twitter, to watch your back, but social media monitoring doesn’t end there. An effective social media campaign will also include the implementation of listening stations, which are essentially, a microphone placed in a crowded room that you can use to see how your brand is being talked about. Sites like Twitter make it easy because...

One of the most underrated ways to use social media is to use it as a tool to hear what others are saying about you and your niche. We’re used to talking about ourselves and trying to evangelize our brand, but many of us do a poor job of listening. Never before has there been a better opportunity for businesses to capture news, both good and bad, straight from the horse’s mouth. If you do this...