A Sign of What’s to Come Have you taken a moment to look at today’s media landscape in order to forecast what is coming in the days ahead? Right now we are on the brink of amazing technology that once unleashed, will change the way the world not only looks, but interacts with us. In the past…media was a 1 way street. As an entrepreneur, your charge was to interrupt programming in order to...

One of the first things that people mention when I tell them about creating a social media marketing effort is that they cannot afford the costs, either in cash or in time. And it’s funny, because really social media doesn’t cost any more than any other type of marketing. Sure, you might pay consulting fees, or maybe you pay an employee to manage your social media presence, but how is that any different...

One of the problems that a lot of marketers have with social media marketing is that they’ve been told it’s a touchy feely process that requires a lot of listening and ego-patting. Although there is some truth to that, I don’t believe that it’s the full picture. Yeah, social media marketing requires a bit more tact than say, Direct Response Marketing, but I don’t see how that process...

If you are looking to get started with video content, then you’ll need to take some time to choose the correct host for your videos. YouTube is great, but there are reasons when I don’t think you should use it, and there are some when you cannot at all. So, to help you decide where to upload your videos, I’ve arranged a brief guide to 3 of my favorite services. 1. YouTube We’ll start...

The Most Popular Puzzle A lot of people ask me about Facebook…they ask about groups, fan pages, and profiles. The funny thing is that although Facebook is the most popular social network on the Internet, most of the people that use it don’t understand how. As a business, it can become especially frustrating because Facebook doesn’t seem to cater to business brands. Yeah, profiles are cool for...

OK, so you finally decided you need to get your personal or business brand up and running on Twitter, but you don’t know what to do next. I’ll admit, learning Twitter can be a difficult task at first, because you aren’t sure why anyone would follow you and why you should follow anyone else. At first, you’ll probably think you should just invite family and friends, but that is probably...

The hard part for many businesses is trying to figure out how they can connect with consumers where they play. If you really want to have effective marketing practices, you need to reach the consumer on their level. Since many of the savvy consumers, the ones with the big pocketbooks, are hanging out in different areas than traditional marketing can reach, it becomes essential to study where they play and then...