Some of you might know that I recently co-authored a book called Beyond Blogging, which launched on the 28th of December. The book was a success, and was plastered on blogs all over the web. All of that sounds good so far, but there’s a sidebar to this launch that a lot of people didn’t get to see. The part that felt for a time like trench warfare, even though on the surface it might have looked...

As some of you might know, I’m currently going through a product launch, and as it’s my 3rd or 4th, I’ve started to pick up some of the tricks that are useful in creating buzz and hype before a launch. Of course, there are the important things, like making sure the product is good and you have a lot of affiliates ready to help you, but there’s much more to it than that. And now, thanks...