I’m a social media consultant, and I really love what I do. However, one of the things that makes my job difficult is having clients that don’t understand how to use social media or see it is a small process to manage…just so they say they did. I’m not expecting CEO’s and brand managers to completely understand social media, because hell…that’s my job. But, I would like...

There’s a lot of talk lately about how everyone seems to be a social media expert, and the truth is…much of the conversation is correct. How Do You Measure Social Media Expertise? The measure of someone’s social media prowess seems to be not what they know, but how much longer they’ve been using it than everybody else. I have a problem with this, because it devalues what people like me...