As some of you might know, I’m currently going through a product launch, and as it’s my 3rd or 4th, I’ve started to pick up some of the tricks that are useful in creating buzz and hype before a launch. Of course, there are the important things, like making sure the product is good and you have a lot of affiliates ready to help you, but there’s much more to it than that. And now, thanks...

There’s a lot of talk lately about how everyone seems to be a social media expert, and the truth is…much of the conversation is correct. How Do You Measure Social Media Expertise? The measure of someone’s social media prowess seems to be not what they know, but how much longer they’ve been using it than everybody else. I have a problem with this, because it devalues what people like...