I’m a social media consultant, and I really love what I do. However, one of the things that makes my job difficult is having clients that don’t understand how to use social media or see it is a small process to manage…just so they say they did. I’m not expecting CEO’s and brand managers to completely understand social media, because hell…that’s my job. But, I would...

Social media consultants spend a lot of time talking about how to monitor your brand with Twitter. In fact, I spend an entire module in my Twitter Rockstar course doing just that. However, what we don’t talk about often enough is how to spy on your competitors using the same tools. There are several advantages to spying on your competitors, such as being able to see how they interact with their customers/clients....